Demo presentation of Software product: our experience and guidelines

Olena Savkova
19 September 2017


Software product presentation it is the part of everyday activity for Business Analyst. Because the oral presentation – is the best way to present all the advantages of your application, show all the functions, explain “how it works” and answer all the audience’s questions. Only at oral presentation you can hear what people think about your product. The listener’s feedback is very important when you provide information technologies for people. The only one disadvantage of oral presentation – it is the human factor: the speaker can make his speech boring, uninteresting or even he can forget to say something important. So, let’s figure out how to avoid all these mistakes and make you speech fascinating.

Two main types of presentation

There are can be two types of demo presentation: Presentation of existing product and the Presentation of new iteration (or new version) of software your team is working on. These two types are very different: first – looks like a kind of advertising and the second one – it’s rather report of done work. Different types require different approaches of execution.

First type: Presentation of existing product

Often, the goal of such presentation – is just to sell already ready product. This presentation should be creative, bright and concise as much as possible. Here you have to show all the allocations of you product from the best side. And at the same time, you should not abuse the listeners time. In other words, you have to show only important features and only in the best light.

How to do it?

First of all start with the main idea of product. Then, talk about people who will use this product in their usual life or in work. You have to convince the audience that your product will make the life easier, more arranged, more beautiful. Your strategic mission is to prove that your product will make the world better! Show the audience several successful scenarios, examples and details (don’t forget, the only important details have a value). Then, show one difficult or problematic scenario and the brilliant solution of this problem. That’s all. Nothing else. Don’t list all the items from menu, don’t show all the tools and colors: you may think all these little things are important, but not. They just framing your product. The important is only usefulness of your software, concentrate on it. If some details are interesting for your listeners, let them ask you. So, the last item of your speech – is the questions: encourage your listeners to ask the questions.


You presentation should be bright, so you have to prepare bright pictures and good examples. It’s a good idea to illustrate each your key point with a proper picture.


You can build your presentation according to this structure:
1. Main idea
2. Benefit for people (or how your product will make the world better)
3. Successful scenarios (several)
4. Some complication and brave solution of the problem
5. Questions?

And don’t forget to make your presentation bright: the brightness attracts the buyers.

Second type: Presentation of new iteration of application your team is working on

Usually the goal of this type – is to show the progress of work. This presentation is some kind of work-results reporting and it requires rather technical details than inspiration. There is no need to lure the client, you already have it, there is a need to pleasure him instead. Here can be no bright pictures, no assuring that your product is the best, but just pragmatic list of improvements.

How to do it?

Firstly, follow your plan for the last reportable period: select all the features were done and all scenarios were improved. Then, select all the clients wishes were implemented in the last iteration. After all, collect all these items together and build the one (better) or several scenarios to show all collected items. Don’t be rush, remember all the little detail was changed or added. It’s time to pay attention to details. Most likely, there will be no need to encourage your client to ask the questions: he will ask you himself. So, use his questions as an opportunity to detail your issues more deeply. After all, ask your questions to the client: does he like all the changes? Or what else he would like to add or change? Your questions are dependent on situation and your relations with the client.


We find out there is no need to attract the buyers, therefore there is no need to use bright pictures or other advertising. But we can’t dispense without examples. All your presentation will be build on example: you have to prepare the good examples and try presentation workflow scenario several times to be sure it works.


Build your presentation by the structure:
1. Collect all the features and changes were done for the last reportable period
2. Collect all the items were asked by your client
3. Merge all the collected issues to the one scenario and demonstrate the workflow for the client
4. Answer the questions
5. Ask questions

And don’t forget to prepare good examples to paste them into scenario.

Common recommendations (for all presentation types)

Prepare your speech beforehand. Then, you can read it from the page, or you can memorize all the text, or you can retell it – anyway, you have to prepare it beforehand. Only this way will guarantee nothing important will lost.

Follow the formula: use the less words as you can, and try to convey the more information you can. Try not to use some common words or decorating (but empty) words. Remember: the listener’s attention is very slimy and you should use each minute when they are with you. If your goal is to convey information, not just beautiful telling, of course.

Your speech should not be very long because it can make your listeners tire and they will not perceive the information. To own the audience’s attention – is an art, but there are several secrets will help you: your speech should be interesting, lively, exciting. Your speaking should be steady, separated and not very fluent.

And the last advice for finalizing: don’t worry. Your excitement will be visibly and the listeners instinctively will not trust you. It is important and you have to work on it. Try different practices for relax: breath deeply, think about something funny, imagine your children smile, count to twenty, etc. Remember the words from the song: “In every life we have some trouble, when you worry you make it double, don’t worry…”

Good luck!

The End